More and more brands are adopting the “brand as a newsroom” concept and becoming publishers of contextually relevant content. That is the brands who actually “get it” regarding social media and content marketing. We all know of the exploits of Red Bull who at this point are pretty much setting…
Building up for one of the world’s biggest events, Coca-Cola releases the music video … The World Is Ours”. The video appears to be a collection of user-generated content perhaps curated from Instagram and the piece is one of the most subliminal marketing pieces that I’ve ever seen. The song…
