The brand newsroom became all the rage over the last 18 months or so. But for all of the warrooms and command centers that popped up, there are still many brands and agencies who haven't taken advantage of the power of content. Recently, Jonah Peretti from Buzzfeed told The Drum…
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I keep asking myself this question over and over. I don't understand why the concept of content creation, contextually relevant content that is, has not been a priority for a lot of brands and their agencies. A recent study states that a mere 46% of companies produce any real content.…
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