In order to have a socially led brand, you have to focus on making sure that you outline a clear cohesive social strategy that you either execute in-house or via a competent agency that is immersed in social. If you choose to operate within your own organization, you have to…
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Differentiation is an obsolete concept. Coming up with a message doesn't make your brand different. You're merely trying to convince the consumer that you're different. But let's be realistic. Is there a whole heck of a lot of difference between one product on the shelf than the other? A brand likes…
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