Update: This post was originally published in 2015, and is being re-published with updated information on October 17, 2018. ------------------------------------------------------------------------------------------------------------------------------------------------------ Have you visited a news site recently or a blog that holds it out to be a news portal? If so, chances are you're inundated with ads. It seems that…
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More and more brands are adopting the "brand as a newsroom" concept and becoming publishers of contextually relevant content. That is the brands who actually "get it" regarding social media and content marketing. We all know of the exploits of Red Bull who at this point are pretty much setting…
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I often get asked by people on Twitter and via email, or when I give seminars, this question. "What's the next big thing in social." The answer, in my opinion is quite simple. The next big thing isn't a thing. It's a place. That place is everywhere. Back in December,…
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