By now, just about everyone in the advertising and marketing world has heard about the article that Business Insider ran regarding the 45 day process that digital design and advertising firm, Huge, allegedly took to post a tweet for their client, President Cheese. I'm not writing this to have any…
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In order to have a socially led brand, you have to focus on making sure that you outline a clear cohesive social strategy that you either execute in-house or via a competent agency that is immersed in social. If you choose to operate within your own organization, you have to…
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