I don't Know Bill Crandall, but I know people like him. You probably do too. You know, it's those people that you go out to lunch with who pour salt on their food before they even taste it because they just assume it needs more flavor. Usually they're so wrapped…
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As we gather with friends and family to celebrate Thanksgiving, I suggest that you take a moment and give thanks to the advertising agency that is managing your social media for you. They do such a yeoman's job keeping your brand relevant that taking a moment to reflect upon their…
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People lie. Numbers don't. It's that simple. When agencies and social media community managers review data from their client's social profiles they can immediately tell what's working and what's not working. There's no mystery whatsoever. You get feedback immediately. However, if one reports the data as found, the retainer checks…
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