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How Was It Executed?
The idea was to launch a digital campaign wrapped around the hashtag #TackleHunger (see the NFL tie-in there? Pretty slick eh? ????)
For every retweet containing that hashtag, Party City agreed to donate $1.00 to the Taste of the NFL. Now it was time to drive some SERIOUS positive, social notoriety and make Party City write a big check!
We worked with Party City to activate an in-store drive nationally, but the most important part of the campaign was driving immediate buzz with a relatively small budget. Using Facebook and Twitter, I was able to ignite a veritable firestorm of activity.
Over a 7 day period my team worked Twitter with content and user outreach to drive over 125,000 tweets, re-tweets, likes, and comments. A great deal of the buzz was started with the creation of compelling posts that got the ball rolling. Once we were able to get NFL players, reality show actors, musicians and even Shaq himself to re-tweet about the promotion, we knew we had a success.
I stand behind every promotion I create and activate and as such, I felt honored to kick this one off with a tweet to my followers. And the rest, as they say, is history! Here is a sample of the voluminous amount of activity driven by this promotion.
What Do We Do?
We Build Promotions And Campaigns That:
- Can Be Created And Up And Running In As Little As 48 Hours
- Drive Substantial Brand Awareness
- All You To Create Viable Custom Audiences For Ongoing Remarketing (you can’t do that with traditional media)
- Stimulate Immediate Sales
And we do this for a fraction of what you’d pay for a local television, radio, or newspaper campaign.
Digital Marketing Assets Used In This Promotion
- Geo-Targeted Custom Audiences
- Conversion Tracking
- Lookalike Audiences
- Custom Conversions
- Video (1250×1250) / (1080×1920)
- Facebook posts
- Facebook Dark posts
- Twitter ads