Einstein was an amazing man and I’m sure if he lived in this era of technology, he’d have a lot to say regarding how social media is interpreted and executed.
As he mentioned in the quote above, I believe too many people in the marketing and advertising business try to become successful. They push and drive those around them into thinking that the holy grail of measurement is the amount that they can bill their client.
In the process, they often lose sight of what’s important for their clients. Which in my opinion is delivering superior work. Work that goes beyond the contract. Work that is governed by the VALUE that you bring your client.
I don’t like to brag…much, but I’ve done work with some of the biggest brands in the world. Together we’ve accomplished a lot and I’m pretty proud of the results that we’ve achieved. I have created, managed, activated and executed some social promotions that my clients have said exceeded their expectations. I’d like to feature a few of them here.
“What ever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” – Walt Disney
Walt was a genius! I learned so much working for Disney. I learned that doing the little things that others don’t even know to do, make a difference. I learned that meeting your obligations and standards were just the low hanging fruit of performance metrics. Going well beyond your guest’s (client’s) expectations is what brings them back time and time again.
That’s delivering value. My philosophy is simple. Community management, the publication and monitoring of activity on your social profiles, is the baseline of social media. What drives a community to respond is activation. You must produce content and create experiences that compels your audience to respond and talk about your brand.
I create those experiences that people want to talk about and share. Whether those experiences are as simple as images and stories or as involved as large scale promotional events…you have to give them something to talk about.
In essence, you have to build an enthusiastic and engaged community so that you have one to maintain and manage. Facebook updates and Tweets won’t do it alone. That’s where I come in.
Here is a brief sample of some of the work that I’ve done for my clients. Feel free to click on the blue link below to be taken to each case study.
I would welcome the opportunity to work with any brand or business that wants to commit to a strong and targeted social strategy.
more to come…