ICYMI…Digital Marketing News of The Week From Barry Cunningham
November 2018 Week 1
This week I’m launching a new feature for my readers. I’m going to take the digital marketing news of the week that I’ve taken a look at and creating a bundled summary of what I think you might find important. I’ll start each week’s summary off with a notable quote. This week’s quote is quite compelling.
I read the quote above and was shocked and affirmed at the same time. The Black Friday phenomenon, albeit man-made, may not be the utopian dream of ecommerce for much longer.
According to data gathered by BestBlackFriday.com, at least 75 retailers plan to keep their stores closed during Thanksgiving this year. Retailers had increasingly chosen to open stores during the national holiday in recent years, but the tide seems to be turning as the United States’ biggest shopping day loses significance.
Takeaway: Consumers are increasingly shopping for deals online, which means they don’t need to waste time lining up in stores for one big day of shopping. Govern your offerings accordingly.
Now let’s check out some stories: