That wasn’t a typo. Just 4% of retailers are actually deploying abandoned cart recovery strategies. We’re living in a digital economy and yet many retailers are acting like it’s 20 years ago.
But among those that use a recovery strategy, many are merely relying on the very lame “Hey you left something behind” copy for their emails. Either that or they just spam site visitors into oblivion.
Consumers today are inundated with more marketing messages than ever before. But shoppers don’t want generic batch-and-blast emails, they expect something relevant and unique to their needs. You really don’t want your cart recovery emails being treated as spam.
To get an accurate depiction of the email recovery marketing strategies used by today’s top retailers, Oracle conducted an audit of 50 brands in the Internet Retailer Top 1000.
- How effectively are they using customer data?
- Are they sending personalized marketing messages based on consumer behavior?
Learn how many of these retailers are missing the mark and what you can do to better connect with your customers and maximize revenue.