Blog | Barry Cunningham

Dec 06

Century 21 Amazon Drone Landing Pad

By Barry Cunningham Destroying Conventional Wisdom

Are you friggin kidding me?? A real estate company did this? Wow! yes! This is real-time marketing! This is content marketing that goes beyond the crappy Facebook post or horrendous tweet. As detailed in AdWeek, this timely work isn't the first real-time marketing opportunity taken by Century21. Roughly the size…

Dec 05

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Some Brands Are Hearing “Taps” Play On Facebook

By Barry Cunningham Creative Disruption

Captain John C. Tidball, of the West Point Class of 1848, started the custom of playing "Taps" at military funerals. Another lesser-known legend about "Taps" is that of Lieutenant William Waid paying saloon-keepers to shut off the taps to the kegs in a bar. In any event, the playing of…

Nov 30

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Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook Book Review

By Barry Cunningham Creative Disruption

Content is king, context is God...and then there's effort... If you're involved in social media in any capacity, you've undoubtedly heard (and hopefully engaged with) Gary Vaynerchuck. (garyvee on Twitter). And if you've engaged with him any time in the last couple of months, you also know that he has…

Nov 27

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10 Reasons To Thank Your Advertising Agency For Running Your Social Media

By Barry Cunningham Destroying Conventional Wisdom

As we gather with friends and family to celebrate Thanksgiving, I suggest that you take a moment and give thanks to the advertising agency that is managing your social media for you. They do such a yeoman's job keeping your brand relevant that taking a moment to reflect upon their…

Nov 24

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Charlie Daniels Band Social Media Audit

By Barry Cunningham Social Media Audits

Today I will be doing a very different social media audit. As I turn to a heavy concentration of entertainment and sports in my business endeavors, today I'm performing an audit on a fella that I've listened to for decades and have had the distinct pleasure of successfully doing business…

Nov 22

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Trent Reznor & Nine Inch Nails Show How Social Media Is Done!

By Barry Cunningham Destroying Conventional Wisdom

Trent Reznor who fronts the band Nine Inch Nails, showed how powerful social media can be. Using Twitter and an iPhone app, Reznor showed the power of an authentic social media engagement. What happened at a recent concert transcends the run of the mill Facebook or Twitter response. What we…

Nov 18

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The Barry Cunningham Show | Episode 5

By Barry Cunningham Podcast

It's been a few weeks since our last show as Mike and I have been absolutely swamped, but we're back!! Today's show is a bit different. Mike and I had a lot to say so we went on a sojourn on our own today. 90 minutes of pure contextually relevant…

Nov 09

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Kool-Aid Social Media Is Successful? Really?

By Barry Cunningham Social Media Audits

Kool-Aid Says Their Social Media Marketing Is Great...But What Numbers Are They Looking At? I just read an article on Kool-Aid's social media prowess and it left me shaking my head. Why are so many trade publications giving brands hi-fives for their social media efforts when in reality, things aren't…

Nov 08

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Home Depot’s Social Media Monkey Business

By Barry Cunningham Creative Disruption

Home Depot Social Media Racist Tweet Scandal: Home Depot Allows Offensive Tweet To Be Posted. Fires Employee and Agency I'm not one who is one of those people you see these days that throws around the racist label frivolously, but what Home Depot recently posted on Twitter certainly is indeed…

Nov 06

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Is The RFP Response The Way You Garner New Business? Why?

By Barry Cunningham Destroying Conventional Wisdom

Are you still playing the cat and mouse game of chasing down RFPs to obtain new business? Then I have one question. Why? I guess if you do a lot of government work it might be a necessity, but in today's increasingly digital marketplace, is it really necessary to be…

The Musings of a Social Media Superhero!

Century 21 Amazon Drone Landing Pad

Some Brands Are Hearing “Taps” Play On Facebook

Is The RFP Response The Way You Garner New Business? Why?

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