There are a lot of agencies working for brands trying desperately to "capture" the social media user. Many are stuck in the mentality that they need to extract leads from their social media efforts. We're no longer leads. We're not rats running through your sales funnel. Here's some breaking news.…
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Many brands have entire rooms filled with staffers trying to come up with ways to engage an audience. Some have warrooms. Some have copywriters. Many have legal eagles peering over their every move. Almost all have EVP's hosting meeting after meeting to come up with ideas and something called "content…
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Shakira is promoting the World Cup in grand fashion on social media. With her 25 million followers on Twitter, 3 million followers on Instagram, 4.4 million subscribers on YouTube, and whopping 96 million fans on Facebook, she's a mighty force on social media. And she's using it to call on…
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I'm looking to start a new feature here. I'm going to be seeking out cartoons and memes that speak about social media and how the ruse is spreading. It's fun to see that some clearly see what's going on. It makes you feel a bit more hopeful for the industry.…
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By now, just about everyone in the advertising and marketing world has heard about the article that Business Insider ran regarding the 45 day process that digital design and advertising firm, Huge, allegedly took to post a tweet for their client, President Cheese. I'm not writing this to have any…
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This film came out last year, but I just had the opportunity to see it last night. I stumbled upon it and had to cancel dinner plans. It was that compelling. Porter Gale starts off the movie, "The Naked Brand" with a very provocative statement. Obviously many advertising agency types…
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Recently Twitter announced that they were implementing a mute button. What does Twitter say that this means? "Muting a user on Twitter means their Tweets and Retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user. The…
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On Monday morning, April 21, 2014, I'm quitting social media marketing. Well...sort of. The reason being is that social media marketing as we have come to know it, is dead. There, I said it. Throw stones if you want, at least I'm honest. You can hire the best agency on…
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President Obama posed for a #selfie with Boston Red Sox slugger David Ortiz. However what Ortiz failed to mention to the Prez was that he was taking the picture for a Samsung promo. What an honor! Thanks for the #selfie, @BarackObama pic.twitter.com/y5Ww74sEID— David Ortiz (@davidortiz) April 1, 2014 As you…
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I bet the video below sums up the conversation taking place in conference rooms around the country. If you haven't had the conversation yet, trust me, it's coming. Panic is beginning to set in as there will be lots of explaining ahead. When you're asked "why are we spending so…
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This will be one of my shorter posts in some time. It solves the Facebook dilemma once and for all. No conference needed. No webinars, no surveys, no polls, no think tanks, no social media experts,...nope it's all summed up in two nuggets I saw on Facebook this morning. The…
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Don't You Hate When People Say I Told You So? I know I do. So I won't say it. I'll let you just come to the conclusion for yourself. Even if it's with a little bit of prompting. Back in December (seems so very long ago doesn't it?), while everyone…
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I recently watched this great interview with Brian Solis and Simon Mainwairing and it compelled me to write this article. The world around us has forever changed in the digital era. There is so much to absorb in this video that I recommend that you watch it a few times.…
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According to IEG, sponsorship of musical tours, venues and festivals will jump over 4% from last year and will top $1.3 billion in spending in North America alone! image courtesy of IEG Sponsorship Report The biggest trend seems to be the rise in popularity of brands wanting to be a…
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When is an advertisement not an advertisement? When it drives us to such emotional peaks that we forget we're watching a commercial for a product. I'm not sure I've seen an ad that has compelled viewership, by such a diverse audience, as this "First Kiss" video by L.A. fashion label…
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