In a digitally savvy world, is the traditional radio remote a good investment of advertising dollars? Think about it. When is the last time you were heading to work and stopped what you were doing, turned around and went to see a local radio personality (or a stand-in) for a…
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Do you wake up every morning with a compelling desire to get to work? Do you see the day as one big ball of awesomeness that you can't wait to take in? Do you wake up with a smile because you know that your day will be filled talking to…
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"their dream wasn't my dream" 26 year old Hoodie Allen seemingly had it all. The Ivy League educated rapper landed a job that most graduates salivate over. He was working for Google. Yeah...that Google! But it's not what he really wanted to do with his life. His passion is music…
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Yes, Facebook has tweaked its algorithm yet again. In this article, I'm going to give you my opinion as to what it means. It's just my opinion and may not be worth the two cents that's offered, but I'm pretty sure you'll agree. I kind of have that swagger to…
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JTNDaWZyYW1lJTIwc3JjJTNEJTIyJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGZW1iZWQlMkZhM1RYVkx2S0h2NCUzRnJlbCUzRDAlMjIlMjB3aWR0aCUzRCUyMjgwMCUyMiUyMGhlaWdodCUzRCUyMjQ1MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRCUyMmFsbG93ZnVsbHNjcmVlbiUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==Maybe the title of this article should be "Small School Fraternity Hits the Big Time with Social Media." It surely describes the viral video made by the guys at Transylvania University's Delta Sigma Phi. The Delta Sig brothers produced and posted a rendition of Taylor Swift's song, "Shake it Off",…
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If you're not familiar with FTW (For the Win), you're probably not much of a sports fan. But that's ok. Jamie Mottram who is the Content Director for the site drops some serious knowledge in this video. If you want to create compelling content that people will actually care about,…
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The brand newsroom became all the rage over the last 18 months or so. But for all of the warrooms and command centers that popped up, there are still many brands and agencies who haven't taken advantage of the power of content. Recently, Jonah Peretti from Buzzfeed told The Drum…
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Dunkin Donuts opens first store in over a decade in California I'm not sure if this was a sponsored video on Buzzfeed, but if it wasn't, it should definitely have been one. What resonates most with people on social media? Yup, word of mouth. And what makes word of mouth…
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The number one objective of any brand is to sell more products and services. The number one objective of an advertising agency is to craft a message that gets us all to buy their client's stuff. And in this digital age, our collective desire is to avoid being sold to…
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“I prefer to be true to myself, even at the hazard of incurring the ridicule of others, rather than to be false, and to incur my own abhorrence.” ― Frederick Douglass That's a powerful quote. I try to live by it. I have to admit that sometimes it's very hard…
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"The first step towards getting somewhere is to decide you’re not going to stay where you are.” - John Pierpont Morgan That quote by J.P. Morgan is incredible. I'm not usually one for quotes, but this one came to me at the right time. Over the last few months, I've…
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According to a recent report by the sponsorship think tank, IEG, sponsorship revenue for the NBA and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year. It's mind boggling to think that over half of a billion dollars is being funneled to…
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From a recent article on Lost Remote: “This study again confirms to advertisers that attention is turning away from the TV towards second screen devices, especially during commercial breaks,” said Dr. Andreas Schroeter, co-founder and COO of wywy. “Nearly half of the TV viewers use their tablet or smartphone to…
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Have you ever heard the old adage, if it was a snake it would've bitten you? I'm sure you have. It was a quite popular admonition from my Mom. If you haven't heard this, it means when you're looking for something it's actually hiding in plain sight and you completely…
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Do you realize that some people are growing up not knowing what a typewriter is? Those of us who may have a little gray around the temples know them well. We relied upon them for our term papers and it's the way the great writers of our day created their…
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