From a recent article on Lost Remote:
“This study again confirms to advertisers that attention is turning away from the TV towards second screen devices, especially during commercial breaks,” said Dr. Andreas Schroeter, co-founder and COO of wywy. “Nearly half of the TV viewers use their tablet or smartphone to write emails, read news or surf on social networks while watching TV. New cross-media technologies synching TV and online ads are now proving to be an effective solution in recapturing the viewers’ attention as it diverts to the second screen.”
What’s the answer? Social television…using socialtv to enhance and amplify the activation of compelling, social media based, experiential promotions. In today’s social economy, advertisers who remain steadfast in their efforts to push marketing messages will continue to see interest in their offerings fall upon deaf ears…and eyes.