"their dream wasn't my dream" 26 year old Hoodie Allen seemingly had it all. The Ivy League educated rapper landed a job that most graduates salivate over. He was working for Google. Yeah...that Google! But it's not what he really wanted to do with his life. His passion is music…
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According to IEG, sponsorship of musical tours, venues and festivals will jump over 4% from last year and will top $1.3 billion in spending in North America alone! image courtesy of IEG Sponsorship Report The biggest trend seems to be the rise in popularity of brands wanting to be a…
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I've seen a million faces and I've rocked them all Bon Jovi debuted in 1983 and 30 years later they're still kicking it...in a big way! Bon Jovi has played nearly 3,000 concerts in more than 50 countries for 34 million fans! Along the way they've sold in excess of…
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"I wanted the people to hear the songs with the story" "I miss that immersive experience." "It's important that we made this an experience" "I wanted everyone to see how personal everything is to me" Beyonce released her fifth studio album last week. While noteworthy in its own right, what…
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I was speaking with a few of my colleagues at LiveNation the other day and the conversation centered around social media and touring bands. They were aware that I've previously given my thoughts as to my belief that Jerry Garcia and the Grateful Dead created the first social media network.…
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Jerry Garcia must be looking down and smiling at the socially driven marketplace that we're now in. Jerry was social media, before there was a social media. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they…
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