Social media was supposed to give us all a voice. It suddenly became the great media equalizer. Twitter, Facebook, Instagram, and YouTube have allowed us all to become the media. But lately, I've been noticing more and more that discourse is evaporating. And unfortunately it's giving way to pure vitriolic…
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The Dallas Cowboys are actually doing well this year. I wouldn’t say that they suck at all. So I really can’t understand why they would say that about themselves. The ‘Boys are playing the Jacksonville Jaguars in London and decided to self-inflict themselves with a gaping social media wound by…
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I've previously mentioned (guaranteed actually) that I believe social media marketing efforts for 2014 will begin to be more be focused on sports and entertainment and the integration of brand partners. Accordingly, I've been doing a lot of research and I'm finding that it appears the basis for my change…
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Nick Symmonds knows the power of using social media to promote his personal brand and that of his corporate partners. Symmonds is an Olympian and five-time national track champion in the 800 meters, but he lost his gear sponsorship with Nike at the end of the year. While he did…
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