HBO, Starbucks, and Chase are getting together with Twitter, UStream, iHeartradio and the American Forces Network to provide us with a special concert event to honor America's veterans. The Concert for Valor is a first-of-its kind concert on Veterans Day to honor the courage and sacrifice of American’s veterans and…
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JTNDaWZyYW1lJTIwc3JjJTNEJTIyJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGZW1iZWQlMkZhM1RYVkx2S0h2NCUzRnJlbCUzRDAlMjIlMjB3aWR0aCUzRCUyMjgwMCUyMiUyMGhlaWdodCUzRCUyMjQ1MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRCUyMmFsbG93ZnVsbHNjcmVlbiUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==Maybe the title of this article should be "Small School Fraternity Hits the Big Time with Social Media." It surely describes the viral video made by the guys at Transylvania University's Delta Sigma Phi. The Delta Sig brothers produced and posted a rendition of Taylor Swift's song, "Shake it Off",…
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Many brands have entire rooms filled with staffers trying to come up with ways to engage an audience. Some have warrooms. Some have copywriters. Many have legal eagles peering over their every move. Almost all have EVP's hosting meeting after meeting to come up with ideas and something called "content…
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Social television is getting quite intimate. Retailer, H&M is going to utilize the Super Bowl as a springboard to launch their new collection of David Beckham Bodywear. However this product launch allows you to actually participate. This just may indeed be the integration of advertising and social media that marketing…
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