There are a lot of agencies working for brands trying desperately to "capture" the social media user. Many are stuck in the mentality that they need to extract leads from their social media efforts. We're no longer leads. We're not rats running through your sales funnel. Here's some breaking news.…
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"I wanted the people to hear the songs with the story" "I miss that immersive experience." "It's important that we made this an experience" "I wanted everyone to see how personal everything is to me" Beyonce released her fifth studio album last week. While noteworthy in its own right, what…
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I was speaking with a few of my colleagues at LiveNation the other day and the conversation centered around social media and touring bands. They were aware that I've previously given my thoughts as to my belief that Jerry Garcia and the Grateful Dead created the first social media network.…
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Jerry Garcia must be looking down and smiling at the socially driven marketplace that we're now in. Jerry was social media, before there was a social media. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they…
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