law of diffusion of innovation

Jan 15

Being Part Of The Herd Isn’t A Sound Social Media Strategy

By Barry Cunningham Destroying Conventional Wisdom

I'm not going out on a limb in stating that many in marketing have probably heard of the Law of Diffusion of Innovation. He didn't create it but Simon Sinek brought it to life for me. The birthing of the Law of Diffusion of Innovation over 50 years ago, is…

Dec 09

Love0

“People Don’t Buy What You Do, They Buy Why You Do It”

By Barry Cunningham Creative Disruption

Inspired leaders think from the inside out. Simon Sinek has codified a very simple, but amazingly brilliant tenet. I could write a long 1,000 word post here but I won't. Because I think it's more important that you watch this video 2 or 3 times and take notes. I watch…

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law of diffusion of innovation

“People Don’t Buy What You Do, They Buy Why You Do It”

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