According to IEG, sponsorship of musical tours, venues and festivals will jump over 4% from last year and will top $1.3 billion in spending in North America alone! image courtesy of IEG Sponsorship Report The biggest trend seems to be the rise in popularity of brands wanting to be a…
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A couple of months ago I noted the social media prowess of Katy Perry. I was impressed then and I'm even more impressed today. Her social team is absolutely killing it! Perry scored huge social points with her fans when she recently "crowdsourced" a video to launch her new "Prismatic"…
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