Marketing has evolved so fast in the digital era that many major brands and agencies are finding it very hard to keep up. The quote above by Seth Godin was said over 6 years ago! Think about that for a second. In 2009 he declared the demise of traditional advertising.…
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The brand newsroom became all the rage over the last 18 months or so. But for all of the warrooms and command centers that popped up, there are still many brands and agencies who haven't taken advantage of the power of content. Recently, Jonah Peretti from Buzzfeed told The Drum…
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Don't You Hate When People Say I Told You So? I know I do. So I won't say it. I'll let you just come to the conclusion for yourself. Even if it's with a little bit of prompting. Back in December (seems so very long ago doesn't it?), while everyone…
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