The speed of change in culture, marketing and media is accelerating. I'm not a gloom and doom kind of guy. Perhaps with the lone exception being when I think about how many traditional advertising agencies are handling social media and accordingly what may lie ahead for them. I don't walk…
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Oct
27
I've heard that there's a mantra being uttered by some advertising agencies that we use "traditional advertising to drive social media". This could indeed be a worthwhile concept if advertising agencies actually advised their clients to do this and took it beyond the mantra stage. I for one am so…
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