People’s Choice Awards Crushes It On Social Television

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  • January 9, 2014

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The 40th Annual People’s Choice Awards was broadcast last night and did extremely well from a social television based perspective. Last night, according to results compiled by Nielsen SocialGuide, over 482,000 unique Twitter users pumped out nearly 2 Million tweets in and around the broadcast of the show.

The 40th Annual People’s Choice Awards was hosted by actresses Kat Dennings and Beth Behrs of “2 Broke Girls”. It was attended by an “A-List” of celebrities including Justin Timberlake, Britney Spears, Robert Downey Jr., and Melissa McCarthy.

Two pieces of content posted on Instagram stood out for me and I don’t know for sure, but I have to believe Taco Bell paid Justin Timberlake for this:

What do we do after we win 3 PCAs?!?! Easy… Go to Taco Bell!! People’s Champ, baby!!

With over 515,000 likes and counting and with over 5,300 comments later, I’d say that Taco Bell got a pretty good bit of exposure with this play. Not sure I’ve seen anything else Taco Bell has done that generated that kind of response on social media.

Ok… One more. #PeoplesChoice

The show also had some other pretty cool social integrations. Check out the 360 Vine tube. I thought this was interesting. Obviously another way to score content.

I’ve been telling my entertainment and sports clients that access and exclusivity are very important. People Mag did it up right. Check out this level of social access:

This was all topped of by a huge on and off screen integration with Walgreens. I didn’t cherry pick the stream below. It really was just about 100% women. I’d say they hit it out of the park with this promotion.

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