Introducing zActivation

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  • February 17, 2014

Today, I’m happy to announce the launch of zActivation, a new division of Zimmerman Advertising. zActivation has been created to specifically create and activate social media based promotions and integrations for brands, sports teams, athletes, entertainers, showrunners, television networks, and movie studios.

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2zactivationnewsroomWhat is zActivation?

Traditional advertising generally doesn’t provide the type of value exchange that today’s audiences are looking for. In fact, much of what is spoken of in traditional advertising circles speaks to developing leads and converting customers.

I don’t know about you, but I’ve never met anyone who thinks of themselves as a lead or is all that enthusiastic about being a customer. What I do see in today’s marketplace are people who care about humanized authenticity manifested in cultured relationships. And we’re finding that these people are more apt to spend their money with brands that they care about.

What we’ve created is a “Social Swat team” a “Social Seal Team 6” of sorts. I like to think of what we’re doing as something very few traditional advertising agencies can do. At zActivation, we’re putting together a group consisting of videographers, photographers, video editors and social journalists to be a part of our elite team. This group is the best of the best. This isn’t your run of the mill community management team.

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The zActivation squad is the team that you want on the ground to produce the kind of content that gets noticed and shared. This team has been brought together to be “go bag ready” to activate special events and promotions and to aggregate and curate the type of visual imagery that your audience will respond to.

If you’re looking for someone to post Facebook updates and tweets from a stale content calendar, this isn’t the group for you.

zActivation has a state-of-the-art newsroom studio that will allow us to create, develop, produce and amplify contextually relevant content on a daily basis. Jordan Zimmerman, Founder and Chairman of Zimmerman Advertising, has a vision to differentiate his agency from the traditional by maintaining an unwavering commitment to social activation.

Florida Governor Rick Scott visits the zActivation Newsroom with Zimmerman Advertising Chairman and Founder, Jordan Zimmerman

Florida Governor Rick Scott visits the zActivation Newsroom with Zimmerman Advertising Chairman and Founder, Jordan Zimmerman

The digital world is in a constant evolution. We have the responsibility to connect in bigger and bolder ways. My advice to you is…don’t get left behind – Jordan Zimmerman, Chairman & Founder of Zimmerman Advertising.

I understand that Relevance indeed has a deadline. The static content calendar created by most agencies, isn’t sufficient to keep the attention of today’s audiences. It’s for that reason, the ability to build contextually relevant, real-time content, that zActivation was created.

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Instead of building out a warroom or social command center, staffed by inexperienced community managers, let zActivation do it for you. We’re designed to operate as a true newsroom, 24/7, just as life is.

In the new world of the scrolling economy, your brand or business needs to stand out in a timeline or newsfeed. Your content has a tremendous amount of competition. It has to be strong enough to compete with the baby picture or meme dujour. A 30 second spot posted on social platforms or the same old boring brand messaging is being ignored.

By working with zActivation, you can be sure that your content will be seen and that said content has the ability to massively scale. Why? because we know what will work and what won’t. We breathe social media and are immersed in the data.

We also know that many clients can’t seem to find the ROI in their social efforts. We believe that’s because ROI comes from a commitment to giving an audience what they want, when they want it and how they want it.

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Too often brands think that it’s important to maximize engagement. Too often they think, or have been advised, that the win is in generating a conversation. That’s why you see them missing the mark, time after time. it’s easy to miss when you’re shooting at the wrong target.

zActivation is focused on driving participation. Having people take action is MUCH more important than having someone simply respond to a tweet or Facebook update.

Anyone with a PC, tablet or smartphone can stimulate a conversation. The herd thins in getting people to actually participate. zActivation is created to get your audience to react to your story and to particpate actively.

We have created a system that is wholly adaptive and that’s fueled by the analylization of real-time insights. Our system is based on experiential relationships. We believe that brands can be most relevant when they are a part of their audience’s lives rather than an interruption.

As stated above, our network of activation participants will include sports teams, athletes, entertainers, showrunners, television networks, and movie studios.

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Why? Because that’s what your audience cares about. Our approach aligns brands with that which every one of us finds most interesting: sports and entertainment.

By creating a true value exchange between your audience and your brand, zActivation will help you realize true ROI in a very cost effective way.

If you’d like more information on how zActivation can help you, please feel free to visit the zActivation website, or give me a call at 954-644-4180. I welcome the opportunity to discuss what we have to offer and if you’re in town, it would be my pleasure to offer you a tour of our new facility.

zActivation is open for business.

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About Barry Cunningham

Barry Cunningham is an antagonist of conventional wisdom. Helping brands & sports teams become the media. Making consumers happy one innovative campaign at a time. #socialtv Click to join Barry Cunningham on Google+ Google

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