I’ve created a social media marketing collaborative. Looking at things from the outside in, it might seem as if I’ve created yet another agency. But when you really look closer, what you’ll find is a group of people who actually care. And it’s what we care about which sets us apart.
You see, most agency types are pretty good at nailing buzzwords in pitches and boardrooms. You hear them all of the time. Creative…Innovative…Strategic…Synergistic…but what do these words mean? Looking at a lot of what gets published on some brand profiles on social media, I can’t really tell.
And I’m not alone. Social media audiences across the various networks are tuning out in big numbers. Why? Because the buzzwords mentioned above, aren’t what today’s audiences are interested in.
Want to know what reaches today’s social audiences? It really is a pretty simple answer. Today’s audiences want passion. They respond to stuff that they care about. At some point throughout the day, you’re in someone’s audience. We all constantly exchange roles.
When you’re in the audience what are you passionate about? I want you to think about that for a moment.
Now, answer that honestly. Quick, what 5 things can you tell me you’re passionate about? A movie, maybe a restaurant, possibly that great song you sang on the way to work this morning. Perhaps it was that great game you saw yesterday. Or it’s the feeling you have when you see that special someone smile. What makes that special someone smile? What drives your kids absolutely crazy?
You see all of us can answer everyone of those questions. And if you’re like most people, none of your answers were contained in a brand mention.
The key to successful social media marketing isn’t about being creative, innovative, strategic or synergistic. The key to marketing in the new millennium is giving people what they want, when they want it and how they want it. And showing that you’re genuine in your effort to provide what your audience wants.
We know what your audience cares about because all of us who’ve come together to collaborate on Fandezvous know what we care about. That’s a core competency that we believe sets us apart.