“Groupon and Living Social Are Cheating Me!”

That was what a local restaurant owner yelled after we showed him what was really going on. You see, not many business owners even know what’s going on. And it’s not your fault. You have a business to run. I don’t make pizzas, so I have no idea what it takes to make one. I don’t fix cars or boats, so I would have no idea what it takes to keep one running.

And you aren’t a digital marketer. And as such, I don’t expect you to know what’s going on under the hood at Groupon or Living Social. But I can show you.

Local marketing via Facebook is better than Groupon or Living Social. There…I said it!

There really is no comparison. Consumers are getting REALLY good at avoiding most advertising. But do you know what they do embrace? 3rd party endorsement.

For local businesses, if you’re not standing out on Facebook…you’re basically invisible. And that invisibility and lack of relevance allows your competition to run circles around you. I want you to think about something.

You are most likely only reading this because you somehow saw information about what we do on Facebook.

Even if you have had some success with Groupon or Living Social, you are giving away your most valuable asset. Data!!

“Data = $$$!”

Using Groupon or Living Social robs you of the currency of digital marketing. You’re foreclosed from any possibility of enjoying the real fruits of marketing online. DATA IS KING…PERIOD!

And despite all of the hype in the media about privacy issues on Facebook, the consumer doesn’t care.

They want Facebook. They need Facebook. They buy on Facebook. Their friends share experiences on Facebook. And if you’re using Groupon and Living Social, instead of collecting the goldmine of data available to you, you’re collecting coupons or scanning codes.

Meanwhile, there are those who really embrace digital marketing for one reason. That’s where the people are. And how do we reach them?

“But We’re Making Money With Groupon”…

Really? As we all know, revenue does not equal profit. And if you’ve read this far then you know what we’ve said about giving up your most valuable asset. Let’s look a bit deeper about that.

A lot of consumers are already burned out on “deals”. What they aren’t burned out on is one-to-one interpersonal contact. With Groupon and Living Social, you don’t have the immediate opportunity to interact with people. The ability to interact at scale isn’t at all possible with those daily deal sites.

My Mom gave me a Groupon for an oil change at Jiffy Lube recently. I went in, had my oil changed and left. No one from Jiffy Lube has EVER contacted me since I left the building and even worse, no one has contacted my mother either. That’s not “living social” at all.

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Takeaway Learned?

We endeavor to improve upon on the consumer experience that the daily deal companies aren’t deploying. The Groupon/Living Social model has been about large-scale consumer lists, but we know that 3rd party emails aren’t serving your customer base in a manner in which they are increasingly expecting to be communicated with. Consumers on Groupon and Living Social aren’t even visiting your site!

Which means you are essentially PAYING those daily deal sites for the privilege of giving up 50% of your revenue, while they retain ALL of the data. You are PAYING them to compile consumer data that benefits THEIR business in the long run. Let that sink in for a bit.

What’s different about our model? We give you back you most valuable asset. DATA! Then we help you use that data to continue the relationship with your customers by using the virality of Facebook to market at scale on an interpersonal basis. This helps you realize and capture repeat visits and increase the lifetime value of your customer.

Book your strategy call. It’s free and you’ll be amazed how much you’ve been leaving on the table. And you’ll learn how Groupon and Living Social have been keeping you in the dark all along.

If A Business Uses Groupon or Living Social...

customer data is obtained

emails obtained to remarket to

Google or Facebook pixel training developed

What Do We Do?

Our team can run a campaign in any market in America. Very simply, we drive massive interaction with current and prospective customers in ANY geographic area. Down the street, or across the country, and we get them engaged with your business. Many businesses that we work with have advertising agencies that make and place their commercials. But those commercials don’t work on Facebook or Instagram. In fact, they serve to actually HURT your brand on those platforms. Our campaigns are also MUCH less expensive than traditional television, radio, or newspaper advertising. We eat them for lunch!

We Build Promotions And Campaigns That:

Can Be Created And Up And Running In As Little As 48 Hours
Drive Substantial Brand Awareness
All You To Create Viable Custom Audiences For Ongoing Remarketing (you can’t do that with traditional media)
Stimulate Immediate Sales

And we do this for a fraction of what you’d pay for a local television, radio, or newspaper campaign.

We're Ready When You Are!

It'll Be Like Nothing You've Ever Seen. We're That Confident!

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