This will be one of my shorter posts in some time. It solves the Facebook dilemma once and for all. No conference needed. No webinars, no surveys, no polls, no think tanks, no social media experts,…nope it’s all summed up in two nuggets I saw on Facebook this morning.
The first is this very simple and authentic picture posted on Charlie Daniels‘ Facebook page. Love this picture. ..looks like 50,000 other people do too.
What was that about Facebook killing organic reach? Oh yeah…that was in regards to brands posting crap no one cares about. You don’t have that problem when you give people what they actually want to see.
Then later, I was in a conversation about the new look on Facebook and I saw this comment:
Want to know how to use social media? You can simply see the answer above. Sure, I realize that you want to have meeting after meeting and pore over voluminous, yet meaningless, data. But I just gave you the answer.
Imagine what would happen on your social media profiles or that of your client’s, if you simply gave the audience what it wants. The next time you’re in a strategy meeting or creating that mundane month-long content calendar, stop and just ask yourself one question.
“Will anyone really care about what we plan on posting?”
If you can’t answer yes to that question every single time you prepare to hit the Tweet or Post button, then you’re wasting your time. It really is that simple. Stop trying to make it something that it isn’t.
This business we call social media marketing is child’s play.