What happens when an NFL player announces his retirement in an amusing YouTube video filmed in impromptu fashion at a local restaurant? Instant worldwide buzz! Anthony “Spice” Adams filmed a comedic video at a local White Castle restaurant and retired from the NFL in grand fashion. Once the video was spotted by the media, the engagement process began. Shortly thereafter the video and the regular Tweets by Adams, took on a life of its own.
Here is just a sampling of the ongoing conversation. *** Please be sure to click the “Read More” button shown in blue below. ****
By the way… we hear a lot of people asking about the ROI of social. We think that we’ve found the best way to show it to you.
— PJ (@PaulyBlue) March 24, 2013