It’s Sunday. Not just any Sunday, but it’s Father’s day. With the brunch over, the cards read and the new socks tucked away, it’s time for some content publication. Why? Because I have to. In order to stay relevant I have to continue to publish as much content on as many platforms as I can. It’s what separates me from [...]
Do You Want To Learn Twitter?
Quick Note: I wrote this a year ago on one of my other sites and as I build my new presence here, I wanted to move it over and re-post it. As this was written over a year ago, some of the links may no longer be active, but the amount of information here will still give you a 101 [...]
Producing Massive Social Content IS Gary Vaynerchuk’s Strategy
If you follow Gary Vaynerchuk you know he’s the real deal. If you don’t…then you should. No excuses. In a recent article on Forbes he talked about his revised social strategy. It’s basically an amplification of his previous strategy and if you’re reading this then you have to admit that it works. Some thought that it was a bit over [...]
It’s Time For CMOs To Roll Up Their Sleeves!
Yep, it’s certainly time for CMOs to rise up and get things going. Yesterday, I was reading an article on Forbes yesterday where they interviewed Gabe Lozano, the founder of LockerDome and he said something that jumped out at me. Lozano concluded, and I completely agree, that the combination of a real-time strategy around live events and a daily, long-term [...]
Content Is Currency … Today’s Brand Managers and CMOs Need To Understand This
The branded content experience is the currency of convergence. By creating content that tells a compelling story builds a relationship and brings the consumer closer to the transaction. “We have moved from the era of marketing via communication to now marketing via conversation.” Those brands that understand this are winning and will continue to win. Those agencies that understand this [...]
Papa John’s Social Media Promotion Activated And Executed Like A Boss!!
When you get involved in executing a social media promotion, it really makes you feel good when it all comes together successfully. When you sacrifice a 4 day holiday weekend, and your team sacrifices their holiday weekend, it’s just that much sweeter. This event was a case study in how social promotions are taking the essence of social media marketing [...]
The Social Media Lounge : What It Means For Sports Teams And Fans
If you’re a venue general manager or a team president, I have two words for you. “WI-FI”. We’re in the communication age. Everyone is tethered to a computer, smartphone or tablet. Even when they’re in your building, they’re talking to their friends and sharing their experiences…that is if your venue provides strong wireless Internet access. Please key in on the [...]
Vine Videos Are Trending…But Will Brands Find Any Value?
Vine videos are the talk of Twitter now, but is anyone looking at the data? Do they hold any value for brands looking to market to their audience? Is YouTube a better bet for the allocation of brand resources? Let’s look at some numbers. A recent study by Unruly found: Collecting data from over 10 million Vines during a one-month [...]
The Ultimate “Brand As A Newsroom” Guide
I often get asked by people on Twitter and via email, or when I give seminars, this question. “What’s the next big thing in social.” The answer, in my opinion is quite simple. The next big thing isn’t a thing. It’s a place. That place is everywhere. Back in December, I gave a presentation and it was wrapped around one [...]
Gary Busey Makes A Better Client Presentation Than You Do!
Everyday we all run into the stupidest shit you can imagine when we see people pitching clients. Some of the stuff we hear about just leaves you shaking your head. So today, I’m kicking off a new feature called “Rant Memes”. I’ll be posting memes that I receive from current clients, ad agency employees from around the globe and ones [...]