On Monday morning, April 21, 2014, I’m quitting social media marketing. Well…sort of. The reason being is that social media marketing as we have come to know it, is dead. There, I said it. Throw stones if you want, at least I’m honest. You can hire the best agency on the planet. Go ahead and retain the most recommended consultant […]
I bet the video below sums up the conversation taking place in conference rooms around the country. If you haven’t had the conversation yet, trust me, it’s coming. Panic is beginning to set in as there will be lots of explaining ahead. When you’re asked “why are we spending so much time and resources on Facebook when no one is […]
This will be one of my shorter posts in some time. It solves the Facebook dilemma once and for all. No conference needed. No webinars, no surveys, no polls, no think tanks, no social media experts,…nope it’s all summed up in two nuggets I saw on Facebook this morning. The first is this very simple and authentic picture posted on […]
Don’t You Hate When People Say I Told You So? I know I do. So I won’t say it. I’ll let you just come to the conclusion for yourself. Even if it’s with a little bit of prompting. Back in December (seems so very long ago doesn’t it?), while everyone was making predictions for 2014, I walked the virtual plank […]
I recently watched this great interview with Brian Solis and Simon Mainwairing and it compelled me to write this article. The world around us has forever changed in the digital era. There is so much to absorb in this video that I recommend that you watch it a few times. I’ll look to highlight a few nuggets that really stood […]
According to IEG, sponsorship of musical tours, venues and festivals will jump over 4% from last year and will top $1.3 billion in spending in North America alone! The biggest trend seems to be the rise in popularity of brands wanting to be a part of the electronic dance music craze. Anheuser-Busch InBev last year inked a multi-million dollar partnership […]
When is an advertisement not an advertisement? When it drives us to such emotional peaks that we forget we’re watching a commercial for a product. I’m not sure I’ve seen an ad that has compelled viewership, by such a diverse audience, as this “First Kiss” video by L.A. fashion label Wren. Here’s the premise. Wren puts 20 complete strangers together […]
“All the world’s indeed a stage and we are merely players. Performers and portrayers, each another’s audience…” What Role Are You Going To Play Today? You see you have no choice in the age of social media. The digital era relegates us to being a part of an audience or a performer. Sometimes even both. There is no middle ground. […]
If you’ve spent any time in a conference room at a traditional advertising agency over the last year or so, you have seen it. It’s almost palpable. It’s that undeniable look of fear. The fear of the dreaded budget reallocation. For quite some time, account directors and account executives have padded their bank accounts on hefty commission checks. Commission checks […]
Are you hopelessly addicted to social media? Do you feel that some people have a more interesting life than your own? Do you spend your moments with a loved one (smartphone or tablet) only to have your spouse or significant other get in the way? Don’t feel bad, you’re not alone. In our social, scrolling world, many of us aren’t […]
My Most Popular Posts of the Month
- SFX Entertainment Legitimizes Electronic Dance Music With Major Sponsorship Deal
- Facebook Explained In 2 Posts!
- Don't You Hate When People Say I Told You So?
- Century 21 Amazon Drone Landing Pad
- Coca-Cola Introduces The "Social Media Guard"
- The True Meaning of a Social Business
- How To Contact Me
- Each Day We Decide The Role We Play
- First Kiss Video By Wren Is Brilliant!
- Game Over On Facebook!