I believe that social media marketing without a strong emphasis on engaging promotional activation, is just advertising.
I'm not an advertiser. I don't believe in interruption as a marketing strategy in today's digitally influenced world.
I believe that the "conversation" is just a prerequisite for successful social media marketing.
I believe that the the integration of sports and entertainment is the sweet spot for social media marketing.
I believe that giving your audience what they want should be at the forefront of every social initiative.
Lastly, I feel that it's important to work with clients who believe what I believe.