SpaghettiOs the children’s soup? Spaghetti substitute? Whatever it is, bombed horribly on Twitter with a very dumb post about Pearl Harbor. I’m sure that the fine people over at SpaghettiOs didn’t intend on screwing up this bad. No agency or brand wants to be ridiculed and pointed at in this manner. No brand or agency wants to be the center […]
Are you friggin kidding me?? A real estate company did this? Wow! yes! This is real-time marketing! This is content marketing that goes beyond the crappy Facebook post or horrendous tweet. As detailed in AdWeek, this timely work isn’t the first real-time marketing opportunity taken by Century21. Roughly the size of a welcome mat and equipped with tiny landing lights, […]
Captain John C. Tidball, of the West Point Class of 1848, started the custom of playing “Taps” at military funerals. Another lesser-known legend about “Taps” is that of Lieutenant William Waid paying saloon-keepers to shut off the taps to the kegs in a bar. In any event, the playing of Taps signals the end. I believe a lot of brands […]
Content is king, context is God…and then there’s effort… If you’re involved in social media in any capacity, you’ve undoubtedly heard (and hopefully engaged with) Gary Vaynerchuck. (garyvee on Twitter). And if you’ve engaged with him any time in the last couple of months, you also know that he has written his third book. This one titled “Jab, Jab, Jab, […]
As we gather with friends and family to celebrate Thanksgiving, I suggest that you take a moment and give thanks to the advertising agency that is managing your social media for you. They do such a yeoman’s job keeping your brand relevant that taking a moment to reflect upon their performance over the last year may indeed be worthwhile and […]
Today I will be doing a very different social media audit. As I turn to a heavy concentration of entertainment and sports in my business endeavors, today I’m performing an audit on a fella that I’ve listened to for decades and have had the distinct pleasure of successfully doing business with on several occasions. I’m talking about a great American, […]
Trent Reznor who fronts the band Nine Inch Nails, showed how powerful social media can be. Using Twitter and an iPhone app, Reznor showed the power of an authentic social media engagement. What happened at a recent concert transcends the run of the mill Facebook or Twitter response. What we saw is how a very simple act has value that […]
It’s been a few weeks since our last show as Mike and I have been absolutely swamped, but we’re back!! Today’s show is a bit different. Mike and I had a lot to say so we went on a sojourn on our own today. 90 minutes of pure contextually relevant social media marketing content. Please follow us on Twitter! Have […]
Spirit Airlines has parodied real time current events for some time. This time they have placed Richie Incognito and the Miami Dolphins in their cross hairs. They published the new “tongue-in-cheek” ad campaign having fun with the Dolphins’ alleged bullying situation with Incognito and his teammate Jonathan Martin. “Don’t be bullied by high fares!” the advertisement states, citing a savings […]
Living in South Florida, I get pretty used to dodging hurricanes. But I’ve never seen anything like Typhoon Haiyan. Actually no one has. With sustained winds of 195 miles per hour and gusts to 235 miles per hour, we’re talking a catastrophic storm that few could survive. A direct hit from a storm of that nature would be devastating. While […]
My Most Popular Posts of the Month
- DiGiorno Pizza Wins As Other Pizza Chains Drop The Social Media Ball With Nate Burleson
- Is The RFP Response The Way You Garner New Business? Why?
- Spirit Airlines Social Media Team Takes a Shot at Richie Incognito & the Miami Dolphins
- Pepto-Bismol Social Media Team…What Were You Thinking?
- Home Depot's Social Media Monkey Business
- Tide Halloween Vine Videos Are Great, But No One Is Watching!
- Typhoon Haiyan: The Story As Told On Social Media
- The Concept of Traditional Advertising Driving Social Media
- Kool-Aid Social Media Is Successful? Really?
- Trent Reznor & Nine Inch Nails Show How Social Media Is Done!